Ever After High Website
I was Lead Designer for the launch site for a new toy line, Ever After High! I was tasked with designing a dynamic, fully html5 website for young girls and tweens. The site includes metagaming, driving girls to collection charms, complete challenges, collect cards, and decorate their "dorm room". As students engage with the site, they either slant Royal or Rebel based off of what they do on the site throughout the day.
Parallaxing homepage design. Gamification layer turned on. User can pick whether they are a Royal or a Rebel, which changes the design of the site.
Community and News page. Girls could go here to find all all the hot gossip!